THE FUTURE
OF KIDS EDUTAINMENT
Transforming kids entertainment and Learning Through an AI and Engaging ContentDriven Platform
Ensuring Healthier Content Consumption for Kids, Better Control for Parents, Easier Access to Help, and Stronger Parent-Child Relationships as well as Detecting Learning Issues Early
MISSION
To provide a comprehensive platform where kids consume high-quality edutainment, leveraging AI to enhance learning while ensuring parental control over content and screen time. Additionally, OROLAND connects parents with the right specialists to address learning issues, fostering better parent-child relationships and a holistic educational experience.
TARGET MARKET
Families with children aged 2-8 years, interested in balancing education and entertainment in a controlled, holistic manner.
IDENTIFIED PROBLEMS
Current Media Challenges
Parents are concerned about the impact of unregulated online content on children’s development. Many online platforms expose children to inappropriate content, excessive screen time, and poor educational value, leading to negative impacts on their cognitive and emotional growth.
Lack of Personalized Learning and entertainment:
Existing platforms do not adapt to individual child behavior and performance. Children have unique learning paces and styles, and one-size-fits-all approaches fail to cater to their specific needs, resulting in suboptimal learning outcomes and disengagement.
Parental Control Issues:
Limiting kids’ consumption can create mood problems and strain parent-child relationships. Traditional methods of restricting screen time often lead to conflicts and stress within families, making it difficult to maintain a healthy balance.
Lack of Identification and Tracking Tools:
There is a significant gap in tools for early identification and continuous tracking of learning issues. Early detection is crucial for timely intervention, yet many parents and educators are left without the necessary resources to monitor and address these issues.
Limited Creativity and Storytelling in Current Platforms:
Most current platforms are designed like Netflix, presenting content in boxes with no storytelling experience or oversimplified with lack of artistry and storytelling UX base. This format fails to immerse kids in a universe, creating a content loop of boxes that limits their future creativity and evolution.
Need for Catered Tools for Correcting Learning Issues:
Even when learning issues are identified, there is a shortage of tailored resources and tools to help correct these problems. Customized learning aids and interventions are essential for effective remediation and long-term success.
Need for Specialist Support:
Parents often lack access to specialists for phonics, speech impediments, and other learning issues. Without professional guidance, parents struggle to address and support their child’s developmental needs effectively.
BIZ STRUCTURE
SOLUTIONS
& PRODUCT OFFERINGS
Engaging, Educational Content:
Holistic and Entertaining: Our content is designed to be both educational and entertaining, created by real educators and artists to ensure high quality.
• Evolving with Age and Language: Content evolves to match the child’s age and language preferences, ensuring it remains relevant and engaging.
• Interactive Worlds: Unique, interactive worlds like Magic Forest, Space, Farm, Jurassic World, Candyland, Geometric World, Lord Land, Holiday Worlds, Body world, El Dorado, and Atlantis provide a diverse learning environment.
• Interactive Educational Games and Activities: Designed to engage children and make learning fun.
Parental Control:
Parents control content and screen time, with engaging rest periods and performance-based discounts.
AI-Powered Insights:
Our AI monitors and analyzes children’s interactions, providing detailed insights and personalized recommendations.
Engaging, Educational Content:
Content evolves with age and language, featuring interactive worlds and games that engage children.
Books, Toys, and Merchandise:
Books, toys, and merchandise tailored for different ages and languages, enhancing learning through play and sustainable materials.
Specialist Connections:
Limiting kids’ consumption can create mood problems and Access to specialists and tailored content packages for addressing specific learning challenges.
Community Support:
Sponsored access, parent community, and feedback funnel for continuous improvement.
Parent/Kids Sessions:
Reward system for activities and challenges, enhancing parent-child relationships.
Habit Tracking and Planning:
Features for tracking habits and planning activities for both parents and kids.
Kids’ Social Interaction:
Safe, moderated online rooms for kids to interact and solve puzzles together.
Emoji Feedback and Journal Room:
Kids express their feelings with emojis and record journals, helping parents understand their mental state.
Therapist and Teacher Interfaces:
Tools for tracking progress and providing support based on detailed analytics.
Subscription for Daycare Centers:
Special plans for daycare centers to use the app in their educational offerings.
Cultural Customization:
Content personalized to respect and incorporate family cultural backgrounds.
MARKET OPORTUNITY
Edutainment Market Size:
$17 billion and growing.
Target Audience:
Families with children aged 2-8 years.
Growth Potential:
Increasing demand for safe, educational, and entertaining digital content. Safe use of Ai
COMPETITIVE LANDSCAPE
Major Competitors:
•K12 Inc (Stride, Inc.): $1.3 billion annual revenue
Time4Learning: $25 million annual revenue
Khan Academy: $53 million annual revenue
ABCmouse: $200 million annual revenue
Outschool: $300 million annual revenue
The Good and the Beautiful: $25 million annual revenue
Easy Peasy All-in-One Homeschool: $10 million annual revenue
IXL Learning: $50 million annual revenue
OROLAND’s Competitive Advantage:
• AI-Powered Personalization for Parents
• Comprehensive Parental Control
• Engaging and Motivating Learning Experience
• Specialist Support Integration
• Unique, Interactive Worlds
• Content Created by Real Creators
• Age-Catered Content for Parents in the Parents App
• Content Customization by Age in the Kids App
• Openness to Accept 3rd Party Content Catered from Other Platforms with a Revenue Split Model
REVENUE
MODEL
Subscription Fees:
• Free Version: Access to the main app and content, excluding games and learning apps.
• Tier 1: $23/month – Access to Magic Forest, Space, and Farm worlds.
• Tier 2: $50/month – Access to all opening worlds except Holiday and specialized worlds.
• Tier 3: $67/month – Access to all worlds, including Holiday worlds and specialized sessions, access to sell goods and other premium features, as well as one complementary session a month with specialists.
In-App Purchases:
Purchase additional worlds individually for $8 each.
Partnerships and Sponsorships:
Collaborations with educational publishers and toy manufacturers.
Specialist Consulting Fees:
Access to and consultations with specialists, along with tailored content packages. OROLAND takes a 5% commission on consultation fees.
Estimated Annual Revenue Based on 10,000 Members:
• Free Version: Assuming no revenue from free users.
• Tier 1 (60% of users): 6,000 users x $23/month x 12 months = $1,656,000
• Tier 2 (30% of users): 3,000 users x $50/month x 12 months = $1,800,000
• Tier 3 (10% of users): 1,000 users x $67/month x 12 months = $804,000
• In-App Purchases: Assuming each user buys 2 additional worlds/year on average: 10,000 users x $8 x 2 = $160,000
• Specialist Consulting Fees: Assuming 20% of users use specialist services at $50/session, with an average of 3 sessions/year:
2,000 users x $50 x 3 x 5% commission = $15,000
• Total Estimated Annual Revenue first year: $4,435,000
TRACTION AND MILESTONES
2024 Milestones
• Create base content to establish initial traction.
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Test audience engagement with base content.
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Build mockups and functional infrastructure.
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Create the UI and UX art.
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Develop the kids' app UI.
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Create the parents' app UI.
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Conduct trial testing with select users.
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Launch beta testing with 100+ families.
Future Milestones
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Curriculum and AI development completed.
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Initial partnerships with child development experts.
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Beta testing with 100+ families.
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Full product launch within 6 months.
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Expansion to 10,000 users within the first year.
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Strategic partnerships with major educational organizations.
ROLLOUT PLAN
Phase 1: Content Creation and Testing (Months 1-3rd)
• Focus on developing and testing content for kids under 3 years old.
• Create basic interphase and features
• Create basic interaction With parental control
• Create basic Dynamic and Interaction storyline
• Beta testing with a select group of families.
Phase 2: MVP Development (Months 1-6)
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Develop the minimum viable product (MVP) of the app for kids under 6 years old.
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Integrate basic AI features for behavior tracking and parental recommendations.
Phase 3: App Deployment and launch (Months 6-12)
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Full deployment of the app for kids under 6.
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Initial rollout to target markets.
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Marketing and customer acquisition efforts.
Phase 4: Content Expansion (Months 12-24)
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Expand content to include kids under 8 years old.
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Introduce seasonal and new unlockable worlds each quarter.
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Addition of specialist support and targeted learning packages.
