THE FUTURE
OF KIDS EDUTAINMENT
Transforming kids entertainment and Learning Through AI and Engaging Content
Ensuring Healthier Content Consumption for Kids, Better Control for Parents, Easier Access to Help, and Stronger Parent-Child Relationships as well as Detecting Learning Issues Early
MISSION
To provide a comprehensive platform where kids consume high-quality edutainment, leveraging AI to enhance learning while ensuring parental control over content and screen time. Additionally, OROLAND connects parents with the right specialists to address learning issues, fostering better parent-child relationships and a holistic educational experience.
TARGET MARKET
Families with children aged 2-8 years, interested in balancing education and entertainment in a controlled, holistic manner.
IDENTIFIED PROBLEMS
Current Media Challenges
Parents are concerned about the impact of unregulated online content on children’s development. Many online platforms expose children to inappropriate content, excessive screen time, and poor educational value, leading to negative impacts on their cognitive and emotional growth.
Lack of Personalized Learning and entertainment:
Existing platforms do not adapt to individual child behavior and performance. Children have unique learning paces and styles, and one-size-fits-all approaches fail to cater to their specific needs, resulting in suboptimal learning outcomes and disengagement.
Parental Control Issues:
Limiting kids’ consumption can create mood problems and strain parent-child relationships. Traditional methods of restricting screen time often lead to conflicts and stress within families, making it difficult to maintain a healthy balance.
Lack of Identification and Tracking Tools:
There is a significant gap in tools for early identification and continuous tracking of learning issues. Early detection is crucial for timely intervention, yet many parents and educators are left without the necessary resources to monitor and address these issues.
Limited Creativity and Storytelling in Current Platforms:
Most current platforms are designed like Netflix, presenting content in boxes with no storytelling experience or oversimplified with lack of artistry and storytelling UX base. This format fails to immerse kids in a universe, creating a content loop of boxes that limits their future creativity and evolution.
Need for Catered Tools for Correcting Learning Issues:
Even when learning issues are identified, there is a shortage of tailored resources and tools to help correct these problems. Customized learning aids and interventions are essential for effective remediation and long-term success.
Need for Specialist Support:
Parents often lack access to specialists for phonics, speech impediments, and other learning issues. Without professional guidance, parents struggle to address and support their child’s developmental needs effectively.
BIZ STRUCTURE
SOLUTIONS
& PRODUCT OFFERINGS
Engaging, Educational Content:
Holistic and Entertaining: Our content is designed to be both educational and entertaining, created by real educators and artists to ensure high quality.
• Evolving with Age and Language: Content evolves to match the child’s age and language preferences, ensuring it remains relevant and engaging.
• Interactive Worlds: Unique, interactive worlds like Magic Forest, Space, Farm, Jurassic World, Candyland, Geometric World, Lord Land, Holiday Worlds, Body world, El Dorado, and Atlantis provide a diverse learning environment.
• Interactive Educational Games and Activities: Designed to engage children and make learning fun.
Parental Control:
Content Selection and Screen Time Management: Parents can control what content their children access and how much time they spend on the app.
• Engaging Rest Periods: The kid’s interface features animations where the iPad says it’s tired, and animations for lunch and dinner times to make breaks more engaging and reduce irritation or anxiety.
• Performance-Based Discounts: Parents can receive discounts based on their child’s progress and engagement with the educational content.
AI-Powered Insights:
• Behavior and Performance Tracking: Our AI continuously monitors and analyzes children’s interactions with the app, providing detailed insights into their learning patterns and behaviors.
• Personalized Recommendations: Based on the AI analysis, parents receive tailored recommendations for new games and classes to address specific developmental needs and improve behaviors.
• Specialist Analysis and Guidance: Specialists can analyze the data to recommend targeted activities and provide personalized guidance to parents for supporting their child’s development.
Books, Toys, and Merchandise:
• Books: Production of books with versions tailored for different ages, types of kids, and languages, ensuring each child finds content that resonates with them. Books include therapeutic content and learning through entertainment, with didactic exercises to enhance progress.
• Toys: Development of toys that align with the app’s educational themes and interactive worlds, designed to enhance cognitive progress and learning through play.
• Kids Fashion and Merchandise: A range of kids’ fashion and merchandise inspired by OROLAND’s unique worlds and characters, incorporating features that aid learning, made with sustainable and healthy materials.
Specialist Connections:
• Access to Specialists: Parents can connect with specialists for phonics, speech impediments, and other learning issues directly through the app.
• Tailored Content Packages: Specialists design specific content packages to target and address particular learning challenges.
Community Support:
• Sponsored Access: An option for parents to sponsor access to the content for families in identified poor areas who cannot afford it.
• Parent Community: A section for parents to access a community catered to their child’s age, sharing tips, experiences, and support.
• Kids’ Social Interaction: A safe, moderated online room where kids can interact with peers through their characters, solving simple puzzles together in a controlled environment.
Therapist and Teacher Interfaces:
• Therapist Interface: Provides tools for therapists to track progress and access analytics, helping them quickly understand and assist children.
• Teacher Interface: Offers tools for teachers to monitor student progress and provide support based on detailed analytics.
MARKET OPORTUNITY
Edutainment Market Size:
$17 billion and growing.
Target Audience:
Families with children aged 2-8 years.
Growth Potential:
Increasing demand for safe, educational, and entertaining digital content. Safe use of Ai
COMPETITIVE LANDSCAPE
Major Competitors:
•K12 Inc (Stride, Inc.): $1.3 billion annual revenue
Time4Learning: $25 million annual revenue
Khan Academy: $53 million annual revenue
ABCmouse: $200 million annual revenue
Outschool: $300 million annual revenue
The Good and the Beautiful: $25 million annual revenue
Easy Peasy All-in-One Homeschool: $10 million annual revenue
IXL Learning: $50 million annual revenue
OROLAND’s Competitive Advantage:
• AI-Powered Personalization for Parents
• Comprehensive Parental Control
• Engaging and Motivating Learning Experience
• Specialist Support Integration
• Unique, Interactive Worlds
• Content Created by Real Creators
• Age-Catered Content for Parents in the Parents App
• Content Customization by Age in the Kids App
• Openness to Accept 3rd Party Content Catered from Other Platforms with a Revenue Split Model
REVENUE
MODEL
Subscription Fees:
• Free Version: Access to the main app and content, excluding games and learning apps.
• Tier 1: $15/month – Access to Magic Forest, Space, and Farm worlds.
• Tier 2: $23/month – Access to all opening worlds except Holiday worlds.
• Tier 3: $29/month – Access to all worlds, including Holiday worlds and specialized sessions.
In-App Purchases:
Purchase additional worlds individually for $8 each.
Partnerships and Sponsorships:
Collaborations with educational publishers and toy manufacturers.
Specialist Consulting Fees:
Access to and consultations with specialists, along with tailored content packages. OROLAND takes a 5% commission on consultation fees.
Estimated Annual Revenue Based on 10,000 Members:
• Free Version: Assuming no revenue from free users.
• Tier 1 (60% of users): 6,000 users x $15/month x 12 months = $1,080,000
• Tier 2 (30% of users): 3,000 users x $23/month x 12 months = $828,000
• Tier 3 (10% of users): 1,000 users x $29/month x 12 months = $348,000
• In-App Purchases: Assuming each user buys 2 additional worlds/year on average: 10,000 users x $8 x 2 = $160,000
• Specialist Consulting Fees: Assuming 20% of users use specialist services at $50/session, with an average of 3 sessions/year: 2,000 users x $50 x 3 x 5% commission = $15,000
• Total Estimated Annual Revenue: $2,431,000
TRACTION AND MILESTONES
2024 Milestones
• Create base content to establish initial traction.
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Test audience engagement with base content.
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Build mockups and functional infrastructure.
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Create the UI and UX art.
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Develop the kids' app UI.
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Create the parents' app UI.
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Conduct trial testing with select users.
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Launch beta testing with 100+ families.
Future Milestones
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Curriculum and AI development completed.
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Initial partnerships with child development experts.
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Beta testing with 100+ families.
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Full product launch within 6 months.
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Expansion to 10,000 users within the first year.
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Strategic partnerships with major educational organizations.
ROLLOUT PLAN
Phase 1: Content Creation and Testing (Months 1-6)
• Focus on developing and testing content for kids under 3 years old.
• Beta testing with a select group of families.
Phase 2: MVP Development (Months 6-12)
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Develop the minimum viable product (MVP) of the app for kids under 6 years old.
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Integrate basic AI features for behavior tracking and parental recommendations.
Phase 3: App Deployment (Months 12-18)
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Full deployment of the app for kids under 6.
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Initial rollout to target markets.
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Marketing and customer acquisition efforts.
Phase 4: Content Expansion (Months 18-24)
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Expand content to include kids under 8 years old.
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Introduce seasonal and new unlockable worlds each quarter.
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Addition of specialist support and targeted learning packages.
